A sleek sports car with illuminated headlights on display in a futuristic setting with neon and digital light effects.
Two Porsche cars at an auto show with a illuminated Porsche sign in the background.
Rear view of a white Porsche Macan Turbo with illuminated taillights in a dark showroom.
Rear view of a white Porsche Macan Turbo displayed in a dark, high-tech showroom with digital screens and blue accent lighting.
A bright exhibition area featuring a white Macan Turbo car with sleek design and LED headlight details, displayed in front of a large digital screen showcasing car specifications like 0-100 km/h in 3.3 seconds and maximum speed of 280 km/h, with vibr
Yellow Porsche sports car on display with a black background and neon blue light accents.
Rear view of a silver Porsche Macan Turbo with distinctive red light bar across the back, illuminated blue and white ceiling lights, and neon accents, in a dark, modern showroom.
Yellow and black Porsche 911 Carrera GTS on display in a showroom with dark walls and striped flooring.
Yellow Porsche 911 Carrera GTS displayed in a glass enclosure with a digital backdrop featuring the Porsche logo.

Porsche - Icons Of Power (Formula 1 Melbourne Grand Prix)

For Porsche’s Icons of Power experience at the Melbourne Grand Prix, FORMATION delivered full creative production for all on-screen content.
From previsualisation through to final playback, we developed a dynamic media package tailored to a fast-paced, high-energy environment.
Spanning LED volume sequences, synced visual storytelling, and bold brand moments — our content was engineered for perfect alignment with show cues and lighting design.

Credits:

  • Client: TeamEvent

  • Screens Content Producers

  • Screens Vendor: Creative Technology